June 2016


Sirha – the major event for all members of the catering and hospitality family – will take place at Eurexpo, Lyon from January 21st to 25th 2017. More than 200,000 professional visitors as well as 3,000 exhibitors and brands are expected to contribute to this exceptional experience over 5 days.

A booming market at the crossroads of the Food Service industry

At the crossroads of world Food Service, Sirha is the only show to bring together more than 3,000 exhibitors and brands, and to present more than 1,600 demonstrations each day. 11 sectors are represented, featuring products, equipment and services dedicated to catering, hospitality and the food service trades. The event boasts an exceptional intensity; it is unique in the world and is certainly worth the journey!

Sirha also naturally embraces manufacturers and distributors, industrials and artisans, the classic and the avant-garde, to facilitate the exchange of ideas, also to better understand and anticipate on future trends. The show generates thousands of professional encounters that are as many opportunities to find new suppliers, federate new partners and conquer new markets.

A vibrant melting pot of inspiration and innovation

With 26 exhibitor countries and visitors from 135 nationalities, Sirha welcomes the world, and the gastronomies that are strong on export markets. In this bubbling, concrete, and lively laboratory, professionals from all sectors of the Food industry will find hundreds of innovations and new products presented as a world première. Facilitator of innovation and new trends, Sirha is the ideal show where exhibitors come to launch their latest products and services.

Creator of events, emotions and generosity

Sirha imagines exceptional contents for the most demanding professionals who are keen to find experiences, encounters and innovations.

Major contests including the Bocuse d’Or and Coupe du Monde de la Pâtisserie and also the International Catering Cup crown the future international stars in gastronomy and pastry, but also in the sector of receptions, banquets and cocktail events. This 2017 edition will be all the more packed with emotions that the Bocuse d’Or will be celebrating 30 years of excellence and passion.

15 other contests bring inspiration to all the different trades (mass catering, artisans, butchers, fish mongers, cheese specialists, winemakers, bakers, pastry chefs, baristas, etc.). In 2017, Sirha will host to a brand new contest: the Maître d’Hôtel Trophy.

Sirha also features practical workshops with life-size illustrations of culinary innovation in the Food Studio area and new catering concepts on the Sixième Sens stage. In 2017, the Wine Bar as well as new ‘deco’ sections will showcase the latest innovations in interior decoration. All these events represent a great source of inspiration for each of the trades represented at the show.

Sirha 2017: better food for a better life