October 2016

Sirha Istanbul, the benchmark event in hotel and foodservice opens on November 24-26 at Istanbul Congress Center

October 2016

www.sirha-istanbul.com

#sirhaistanbul 

Sirha Istanbul will open its doors on November 24 to 26 at Istanbul Convention Center and present a comprehensive offering as well as extremely rich event and intellectual content. 

300 exhibitors and brands will feature a wide variety of exhibitors in all areas of food service and hospitality.  Visitors will also get the chance to taste and discover unique and distinct products from remote areas in Anatolia or from Peru, guest country of honour this year. 

Sirha Istanbul will again make its culinary show with the Turkish pre-selection round for Bocuse d’Or and Omnivore exclusive avant-garde culinary festival.

The only show in Turkey with a comprehensive offering in foodservice & hospitality

300 exhibitors and brands will present their products in all foodservice and hospitality sectors of trade.

The 13 000 expected professional visitors will find the answers to all their needs in their day to day business: from food products and beverages to kitchen equipment, table decoration, technologies and services for restaurants and hotels, all in one same and unique place! 

The place where professionals can taste singular and authentic products

For the first 4rth edition, Peru is guest country of honour and visitors will discover unique and distinct Peruvian food products.  Peruvian chef Luis Arevalo from KENA restaurant in Madrid specialised in fusion of Peruvian and Japanese food will make the show and explain how to use the Peruvian products to innovate in cuisine.

As professionals are also interested in authentic savours from the Turkish regions, Taste Inventory of Anatolia will focus every day on 3 to 4 small producers coming from remote areas in the country.  Famous chefs will cook on stage and visitors will be able to taste interesting recipes based on these typical products from the Turkish gastronomic heritage.

A show full of events and animations

True to its DNA, Sirha Istanbul will stage many shows, competitions and animations and be a great source of inspiration for professionals.

November 24 & 25, contest area

8 Turkish chefs will compete for this world-famous cuisine competition pre-selection round and try to get to get their ticket for the final Turkish Bocuse d’Or selection next year.  A great opportunity to watch and cheer the future talent in the country.  Chef Rudoldph Van Nunen will preside over this pre-selection round.

November 24, 25, 26, Omnivore area

The contemporary cuisine laboratory is back on Sirha Istanbul!
After Paris, Moscow, Shanghai, Montreal and London Omnivore will settle again in Istanbul.
12 avant-garde Turkish chefs including Kaan Sakarya from the recently openend Basta Street Food Bar in Istanbul or Maksut Askar from Neolokal will reveal their cooking secrets to the public.

November 26, contest area

Conferences about trends in gastronomy
The latest trends in the sector will meet with a visit with a rich presentation that will be organized by the Gastronomy Tourism Association. The important theme of this year is ‘Being a restaurant?’ And ‘Being a brand in tourism and gastronomy’

November 26, contest area

In today’s world where healthy and balanced nutrition is important, the conference which will be organized by 
Dünya Food Magazine, topic title “Is there a gluten-free option in your menus? Fashion? Is it necessary? “

Sirha, an international network of food service & hospitality events

Sirha, the World Hospitality & Food event brings together food service professionals to share trends Food World Service. Held in Lyon – France every January of odd years, it has hosted for more than 20 years international culinary competitions: The Bocuse d’Or and the Coupe du Monde de la Pâtisserie, created respectively by Paul Bocuse and Gabriel Paillasson.

Today Sirha is exported in five other cities: Mexico, Sao Paulo, Geneva, Budapest and of course Istanbul.

2015 Key figures:

  • 189 028 professional visitors including 25 448 international
  • 19 715 chefs
  • 3 045 exhibitors and brands including 486 international (+ 16% vs. 2013), in 11 sectors of products, equipment and services.

The next edition of Sirha Lyon will be held from 21 to 25 January 2017 in Lyon, France.

Your press contacts : Gizem Eke – gizem.eke@medyas.com.tr