May 2016

SIRHA RIO ANNOUNCES GROWTH FOR ITS SECOND EDITION

Bocuse d’Or and Coupe du Monde de la Pâtisserie will have participants from all the regions of Brazil

Thomas Troisgros will head the Bocuse d’Or Brasil.
The competition will have Normand Laprise on the panel of the jury

Brazilian version of the largest fair in foodservice and hotel business in the world will take place on October 4th, 5th and 6th at Riocentro.  270 exhibitors and brands and 12,000 high profile professional visitors are expected

Sirha Rio, the largest event in gastronomy, hotel business and foodservice in the world, organized by Fagga | GL events Exhibitions, announces its second edition in Rio de Janeiro with major novelties. The first one being the location: its growth has led to it being moved to Riocentro convention center in Barra da Tijuca, where it will take place this year (2016) in October from 4th to 6th. There, the newest advances in the foodservice sector will be presented; internationally recognized gastronomy contests will be held; Brazilian and foreign renowned chefs will be present; and there will also be lectures and other events.

The cuisine and pastry contests that takes place during the Sirha- Bocuse d’Or and Coupe du Monde de la Pâtisserie events – will now have regional stages, with at least one participant from each region of the country. The novelty was seen as a way to honor such diverse cuisine in Brazil.

For the Bocuse d´Or, entering the scene is the young chef, native of Rio de Janeiro, Thomas Troisgros, who took over as the technical president of the contest alongside Laurent Suaudeau. The French-Canadian chef Normand Laprise will be there to give even more weight to the jury.

“When Laurent invited me to participate in this event, I accepted immediately. It is an honor for me.  We are on a mission to stir up the youth of Brazilian Cruisine”, says Thomas.

The technical presidents of the Coupe Du Monde de La Pâtisserie, French chef Philippe Brye and Flávia Quaresma are hoping that there will be more innovations and creativity among the desserts, and sugar and chocolate sculptures this year.

Chef Claude Troisgros is the president of Sirha Rio.

Fagga | GL events Exhibitions is expecting an increase by 60% of the area in exhibition, and 30% of visitors in relation to the first edition; a total of 270 exhibiting brands and 12,000 visitors during the three days.  In 2015, there were 170 exhibiting brands and 9,436 visitors.

The event will be divided among the area of exhibitors; the competitions; the auditorium – which will include a Live Culinary show, “Mesa o vivo” of Prazeres da Mesa magazine, as well as other seminars; and the animation area

Vania Tavares, director of Fagga believes that for an event of this size, the satisfaction of the exhibitors is measured by the total amount of business generated during the fair: “We are happy to be able to promote an event 100% business to business, especially by the quality of the public we expect to receive. It is an opportunity for people that are focused on the market, genuinely interested in following the trends of the segment.”

Bocuse d’Or and Coupe du Monde de la Pâtisserie – Brasil among the best in the world

In this regional stage, each contest will have eight candidates. Of these, four will be chosen for the national selection at the next edition of the event. Registration will be opened from June through the website www.sirha-rio.com.

Philipe Brye and Flavia Quaresma are in charge of the candidates of the Coupe du Monde de la Pâtisserie, who are competing in the chocolate and sugar categories (four candidates for each category). The jury is composed of some of the best pastry chefs in Brazil. The contest will be on the first day of SIRHA Rio, on October 4th.

“It is very important for the pastry market to be able to count on a competition of this size in Brazil. Our goal is to take this part of gastronomy to an artistic level. We are moving in the right direction,” says Flavia Quaresma.

In the Bocuse d’Or, Thomas Troisgros along with Laurent Suaudeau will come to bring cheerfulness and integrate chefs from all over Brazil in the competition. A jury, made up of important people like international chefs, including the French-Canadian Normand Laprise, will evaluate the eight candidates. Candidates will cook on the second day of the event, on October 5th.

Last year winners are in the world finals of Lyon 2017

During the first edition of Sirha Rio, three young Brazilian chefs had revealed that they were making great strides in their international careers. Giovanna Grossi, 24, was the winner of the national phase of Bocuse d’Or. Thereafter, she got first place in the continental selection, which took place at Sirha Mexico in February this year, competing alongside other competitors from nine other Latin American countries. In the words of Chef Gastón Acurio, the jury president, Giovanna was chosen “for her beautiful work.” A native from Alagoas, she will be the first Brazilian woman in a world final of the competition, where she will compete with the best chefs from 23 other countries in 2017. She is totally focused on the competition in Sirha Lyon in 2017, being prepared by the chef and mentor Laurent Suaudeau.

Abner Ivan and Marcone Calazans trace similar path, but they are dedicated to sweets. The two competed in different categories in the national stage of the Coupe du Monde de la Pâtisserie. Abner was the winner in the chocolate category; Marcone, sugar. Together they competed in the doubles at the continental selection held in Sirha Mexico. And they will also be going to the world finals in Sirha Lyon 2017, counting still on Fernando Oliveira, a new member of the team who is specialized in ice sculptures.

Mesa Rio

The Live show on Culinary Mesa ao vivo, the biggest gastronomy event in the country, is part of Sirha Rio Program and will take place on October, 4th and 5th. Created twelve years ago by the Prazeres da Mesa magazine, it is structured like a “reality show editorial”.

The audience – consisting of gastronomy students, chefs, sommeliers, micro, small and big business people of gastronomic products, and owners of bars and restaurants – will take part in the production of a number for the Prazeres da Mesa magazine; attending classes and tasting; which will be the themes of the edition. Participants will assist producers, reporters and photographers of the magazine staff in action, working from an editorial assembled on site.

 

Brazilian small producers’ area

Sebrae, Sirha Rio’s biggest sponser, will again have a special area to highlight the wealth of small producers of Brazil. It was a great success in the first edition, and it will be another opportunity to discover the rare and unique products from different regions of the country. Sebrae selected 15 states and seeks to increase awareness of the importance of organic and sustainable foods, a theme being discussed very much worldwide.

Institutions involved

The SIRHA Rio relies on the support of major associations of gastronomy and the hotel industries. Among them are SINDRIO (Union of Hotels, Bars and Restaurants), CNC (National Confederation of Trade in Goods, Services and Tourism), ABIH (Brazilian Association of Hotels), ABRACOHR (Brazilian Association of Buyers for Hotels and Restaurants) ABS (Brazilian Association of Sommeliers), ABRASEL (Brazilian Association of Bars and Restaurants).

About Sirha

The Sirha is now the event of reference for the food and hotel business industry in Europe and the world, bringing together about 189,000 industry professionals and 3,045 exhibitors and international brands every two years to the French city of Lyon. Since its launching in 1983, it is dedicated to bring solutions and inspiration, and to present and discuss trends with market professionals who are designing the future of food services.

As part of its international development, after Sirha Geneva, Sirha Budapest, Sirha Istanbul and Sirha Mexico; Sirha Rio was launched; the first event of such large proportion to be held in Brazil. The edition of 2016 is Sirha’s second event in Rio de Janeiro, at Riocentro on October 4th, 5th, and 6th.

The GL events group, the world leader in the events sector, is responsible for bringing the Sirha to Brazil through its local branch, Fagga.

Present at the Sirha Lyon in 2015, were more than 19,000 chefs in 130,000 m² pavilion, with 3,045 exhibitors and brands and more than 189,000 visiting professionals from around the world. The next edition will be on January 24th to 27th 2017.